After more than four decades on the airwaves, MTV is shutting down its music channels in the UK and across Europe - a sign of changing behaviour by consumers in the streaming and digital age. It marks the end of an era in pop culture. #News #Channel4News #MTV #Music | Channel 4 News

MTV is gone after 44 years! It helped create the modern “visual era” of Black pop #MTV made the music video a primary engine of stardom, not just an add-on. That rewarded Black artists who treated visuals like cinema—dance, fashion, camera language, world-building—and it pushed labels to fund bigger productions (a shift Billboard credits as industry-changing in the Thriller era) @mtv #rollingout #mtv #musicvideo | Rolling Out

As MTV ends music channels, we look at the network's impact on Nashville

MTV, the world's first 24-hour music broadcaster, has stopped showing rolling pop videos in the UK after almost 40 years with the closure of MTV Music, MTV 80s, MTV 90s, Club MTV and MTV Live. Former presenter Ray Cokes told #BBCBreakfast the decline began with changes in the late 90s https://www.bbc.co.uk/news/articles/cdr612yz8p0o | BBC Breakfast