Scarcity is powerful, but most marketers use it wrong. Data from 131 experiments shows demand-based scarcity outperforms supply-based. And if your scarcity doesn’t feel real or earned? It loses power instantly. Use scarcity with logic, or don’t use it at all. | Jason Fladlien
0:34
Scarcity is powerful, but most marketers use it wrong. Data from 131 experiments shows demand-based scarcity outperforms supply-based. And if your scarcity doesn’t feel real or earned? It loses power instantly. Use scarcity with logic, or don’t use it at all. | Jason Fladlien
4.9K views5 months ago
FacebookJason Fladlien
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