Here are the 2 key principles of the Rhetorical Theory: Audience-Centered Communication: The primary focus of the Rhetorical Theory is on the audience. Speakers must thoroughly analyze and understand the characteristics, needs, and expectations of the audience. By tailoring the message to resonate with the audience’s interests, beliefs, and values, speakers can effectively engage and persuade their listeners. Purposeful Communication: The Rhetorical Theory emphasizes that every speech should hav