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#CampaignThrowback: Fido Dido is a cartoon character created by Joanna Ferrone and Sue Rose. Fido Dido was licensed to PepsiCo in the 1980s, with the character becoming particularly popular during the 1990s. In India 7UP was launched in 1990 and its international mascot Fido Dido was used for advertising in 1992, to position the brand as a cool drink for youngsters. Fido became an instant hit with his trendy look, laid-back attitude and unconventional take on life. 7UP PepsiCo #VintageAds #OldAd
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What's Culture? on Instagram: "Fido Dido - the iconic cartoon character that became the mascot of 7 Up. Fido Dido was created by Sue Rose, who sketched it first on a napkin in 1985. She immediately recognized the potential of what she had created and teamed up with Joanna Ferrone to make T-shirts featuring the cartoon character. PepsiCo licensed it as a mascot in 1987 and started featuring it in its 7 Up ads. But it wasn’t until the 90s that Fido started to get identified as the face of 7 Up. In
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