Ad Flashback - Come Back to Jamaica (1963-1975) Recognizing the uniqueness of Jamaica’s artistic and cultural expressions and their potential to greatly enhance the island’s attractiveness, the JTB adopted an integrated approach to its marketing effort. The use of Jamaica’s fashion, cigars, rum, ceramics, coffee, gourmet foods, jewelry, art, music and culture in its campaigns, gained for the island increased exposure and recognition overseas, primarily in North America. #ministryoftourismja #tou
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