Uses and Gratification Theory (Explained in 3 Minutes)
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YouTubeHelpful Professor Explains!
Uses and Gratification Theory (Explained in 3 Minutes)
Uses and Gratification Theory explains how individuals actively seek out media to satisfy specific needs or desires, such as entertainment, information, or social interaction. It focuses on what people do with media, rather than what media does to people, emphasizing user choice and motivation. This theory suggests that audiences are not ...
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