British Army’s new ad tackles longstanding gender stereotypes
British Army’s new ad tackles longstanding gender stereotypes
Jul 23, 2021
creativereview.co.uk
Watch latest British Army recruitment advert. 👀 The advert intends to highlight the Army’s role in homeland resilience - but would it inspire you join? 🤔 | Forces News
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Watch latest British Army recruitment advert. 👀 The advert int…
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#throwbackthursday We're taking you back to 1978 with a classic British Army recruitment advert. It's amazing to see how times have changed, but the call to service remains the same. What do you think—do ads like this still resonate today? Let us know in the comments! Cymru Am Byth #WelshGuards #ThrowbackThursday #BritishArmy #RecruitmentAds #DoTheyStillWork #CymruAmByth | Welsh Guards
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operationmilitarykids.org
This is the British Army's new recruitment advert, which the service has aimed at women. The new campaign is designed to focus on the idea that soldiers are defined by their skills, not their gender. The latest recruitment drive comes against a background where women account for only 9.8% of the British Army and are only slightly better represented in the Army Reserves at 14.2%. Read more on this story👉 https://bit.ly/3kLehli | Forces News
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