Inside the legend of Geico’s 25-year-old Gecko mascot
Jan 22, 2024 · Ahead of Super Bowl LVIII on February 11, insurance company Geico will release a 15-minute documentary called Legend of the Lizard about its 25-year-old mascot, the Gecko. To drum up interest, Geico tapped another mascot, the Caveman, in a number of spots that have aired throughout the NFL postseason.
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How the artist and founder behind the Portal is bridging a connected planet. Benediktas Gylys discusses how the installations come together, the newest U.S. location in Philadelphia, lessons learned from the New York-Dublin Portal and plans for a global network.
Seven inspiring ads that smash female stereotypes
With brands like Gillette tapping into #MeToo and the adland watchdog’s ban on damaging gender stereotyping ads coming into effect on 14 June, could 2019 mark a turning point towards ads that embrace female empowerment?
Case study: How fame made Snickers' 'You're not you when you're …
Oct 26, 2016 · 1. Create a bigger, more compelling creative platform. Achieving this would accelerate growth and help inspire all markets—particularly our "long-tail" of small markets—to unlock creative work with greater impact.
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Pinterest warns of year-end ad slowdown in Q3 earnings. Shares in the social media company slumped following the announcement, despite strong user numbers and top- and bottom-line growth.
'Dumb Ways to Die': the story behind a global marketing …
Jun 20, 2013 · For Melbourne’s Metro Trains, whose public safety viral "dumb ways to die" is already one of the big successes of this year’s Cannes Lions festival, it has been a remarkable six months.
The best TV ads of 2022 (so far) | Campaign US
The DFS sale has become a bit of a meme in recent years, always offering the latest discount, deal or special offer to buy a sofa on credit. In a refreshing twist, the furniture retailer has changed tactics and declares itself really interested in your style, or in their words: “What’s Your Thing?”