Breaking news, updates, insights, analysis and guides covering SEO, PPC and all things search from the Search Engine Land team and subject matter experts.

From the latest on Google's anti-monopoly trial to developments in how Business Profiles show in local search, see why 2025 is already exciting.

2 days ago · What does SEO look like when AI tools become the first stop, not the last resort? A look at what’s changed – and what hasn’t.

1 day ago · In AI-driven search, retrieval beats ranking. Clarity, structure, and language alignment now decide if your content gets seen.

The Search Engine Land Awards celebrate individuals, agencies, and internal teams within the search marketing community who have demonstrated excellence in executing organic and …

1 day ago · By now, most marketers have at least dabbled with generative AI (GenAI) tools and large language models (LLMs) like ChatGPT, Claude and Gemini. They’ve heard that their …

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Mar 25, 2025 · Get started learning the basics of search engine optimization – how SEO works, why it's important, the different types of SEO and much more.

2 days ago · From ChatGPT to Gemini, here's what each AI model trusts – and how strategic content earns visibility in generative search results.

The Search Engine Land Awards celebrate individuals, agencies, and internal teams within the search marketing community who have demonstrated excellence in executing organic and …