Or, you can review all call conversion actions in the article About phone call conversion tracking. Here's what you'll need before you can set up conversion tracking for calls from a website: A Google Ads …

About phone call conversion tracking If phone calls are essential to your business, you can use conversion tracking to help you see how effectively your ad clicks lead to different kinds of phone calls.

Measure calls from ads You can use conversion measurement to help you understand how effectively your call ads and ads with call or location assets lead to phone calls. Conversion measurement …

About call reporting Call reporting runs on Google forwarding numbers and lets you measure the performance of your call assets, location assets, and call ads. You can track details like call duration, …

Some kinds of conversion measurement don’t require a tag. For example, to track phone calls from call assets or call-only ads, you use a Google forwarding number to track when the call came from one of …

Use tracking in Google Ads to monitor your ad performance and understand how users interact with your ads. On this page How tracking works

Analyze call reporting data Call reporting allows you to track the performance of your call assets, location assets, and call-only ads. You can see general call details, such as the number of …

When tracking multiple conversion actions, use the “Account default” setting to choose which conversions to include in your “Conversions” reporting column. Learn more About account-default …

More accurate conversion tracking: Using the Google tag sets new cookies on your domain, which will store a unique identifier for a user or the ad click that brought a user to your site. This ensures that …

Website call conversions let you measure the calls that originate from Google Ads for up to 60 days after the initial ad click happened. Tracking website call conversions helps you see how ads, your website …