Remember the ads that stayed with you? Today’s brands are chasing clicks, not connections. But is the big brand idea really ...

Samsung has launched a voice-led mixed reality print ad in Indian newspapers, combining traditional media with AI to ...

Gupta began his career as a journalist, joined Star India in 2010, rose to Head of Sports at Disney & Star in 2020, and was ...

Madison Media Plus aims to scale Strch's presence across India by driving awareness, building aspirations and positioning it ...

Glamstream aims to integrate fashion discovery, celebrity influence, and e-commerce in a single interface, targeting ...

Chord, the creative agency under the 1702 Digital network, will lead the brand’s social media strategy, with a focus on audience engagement, community building, and culturally rooted storytelling ...

Over a hundred tech firms, including Alphabet, Meta, Mistral AI, and ASML, have reportedly urged the European Commission to ...

The report by finds that fashion brands are achieving a 97% video completion rate on Connected TV, with southern cities ...

The announcement comes alongside the rollout of a new all-India campaign. The company stated that the campaign aims to ...

The agenda focused on how brands in India are adapting to shifting consumer expectations, technological change, and evolving ...

The move is aimed at strengthening the brand’s presence in the region and aligning with personalities who reflect its core ...

From dark social to niche communities, industry insiders share how brands are tracking real engagement and reimagining their ...