The brand will make its largest media investment to date with a campaign that seeks to reach consumers in unexpected and ...

Close” packs an emotional punch, showing a traveler reflecting on a complicated relationship with her father on a ride home ...

Inside, we provide brands and retailers alike with valuable guidance on optimizing your content strategy with the shopper’s ...

Regulators gave “unconditional” sign-off to the $13 billion-plus acquisition, which comes amid further rumblings of large agency consolidation.

Currency Advisory Group seeks to operationalize culture as a strategic business function, not just a marketing layer.

The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail ...

A recent campaign with girl group Katseye delivered 8 billion media impressions and contributed to double-digit gains in the ...

The Dr. Seuss icon, played by Walton Goggins, appears in new ads and a Times Square takeover showcasing deals on products ...

At its UnBoxed conference, Amazon showcased new tools it claims provide unprecedented flexibility in buying and intelligence ...

While nearly three-quarters of advertisers already use or are planning to use AI in the next year to boost efficiency in the ...

Fewer marketers see CEOs and CFOs backing long-term brand investment while confidence in brand purpose has plunged in a ...

Along with a meal inspired by the Dr. Seuss icon, the seasonal effort features a TV spot, creator-led gaming program and ...