News

Netflix CFO credits ongoing success to building assets, not buying them
More members, higher subscription pricing and increased ad revenue”: the reasons for Netflix’s 16% leap in revenue for the ...
Campaign Review: Auto brands go wheel-to-wheel
In Campaign Review, Mumbrella invites industry creatives and strategists to offer their views on recent ad campaigns.Brand: ...
Apparent creative director departs for ‘social impact future’
Jackson Long, creative director at Apparent, is departing the agency to pursue new creative endeavours, following the success ...
Heaps Normal launches free sound system to support live music in Australia
The self-contained, self-powered system will amplify live music around the country free of charge, with a high-fidelity, ...
The music licensing blind spot in social media marketing
Cookie chain Crumbl just learned the expensive reality of music copyright the hard way. Warner Music Group’s recent lawsuit ...
Nine’s former trade marketing director starts consultancy
Nine’s former director of trade marketing, Jamie Gilbert Smith, has launched his own consultancy: Occam Strategy and Consulting.He announced the news on Linkedin, calling it “a strategy-first ...
Publicis Groupe stock dives despite sunny forecast
Despite touting an “unprecedented new business run” for the first half of the calendar year, Publicis Groupe’s shares fell overnight after investors were spooked by talk of a client spending slowdown.
Shift from traditional search drives Yango Creator
Yango announced the launch of Yango Creator, a new division specialising in end-to-end influencer advertising. Eb Yusef, general manager of strategy, culture, and insights, explained to Mumbrella that ...
Pet Circle partners with Warner Bros and DC Studios for Superman-themed campaign alongside website relaunch
Pet Circle has launched its biggest campaign yet in partnership with Warner Bros and DC Studios, celebrating the new Superman film and debuting its redesigned website. The announcement:Australia’s ...
Dynamic Duos: A masterclass in persistence
In Dynamic Duos, Mumbrella each week asks two colleagues with a professional and personal affiliation to share with readers the importance of workplace relationships in an increasingly hybridised ...
Top brands back NRLW 2025 season on Foxtel
Harvey Norman, KFC and Westpac have signed on as major sponsors of the NRLW 2025 season on Foxtel.The announcement:Leading brands have seized the opportunity to support women’s rugby league, with ...
Aviso Group unveils national sponsorship with SEN
Aviso Group has partnered with Sports Entertainment Network (SEN) for a national sponsorship running from July to September 2025.The announcement:Aviso Group is proud to announce its partnership with ...