Standard Chartered announced its Global Market Outlook for 2025. It highlighted that the Gulf Cooperation Council (GCC) is ...
The House of Gucci introduces its new store window concept, Endless Narratives, a vision that intertwines objects, ideas, and stories into infinite possibilities.
HungerStation, knocks the scorching desert summer heat out, with aAI-powered route optimization system for its delivery drivers.
Shamal has launched a new white paper entitled ‘Understanding the UAE’s Experience Economy’ dissecting the dynamic nature of ...
Omnicom Media Group (MENA) has named Christian Fedorczuk CEO of PHD MENA. Christian brings over two decades of global experience as a leader in media and creative industries, marking an exciting ...
Publicis Groupe Middle East has announced the appointment of Dyala Badran as Chief Content Officer for the MENA region.
Publicis Groupe said that it is combining its Publicis Worldwide creative agency network with Leo Burnett to create a new global brand, Leo.
The latest Disney+ marketing campaign for Saudi Arabia, brings iconic characters to life, in an exciting celebration of Saudi storytelling.
Female-owned Light of Sakina is rooted in values of sustainability, exquisite craftsmanship, and meaningful giving, the brand creates its signature collections in a dedicated atelier.
In the UAE and Saudi, GenAI app marketers sought to capitalize on the market buzz and increased their user acquisition ad spend by 94% Year on Year.
Joonas Ruolahti, founder of of Marketing Marina and Marketing Golf, on OOH, its sustainability and target audience diversity.
Marketers are increasing their attention towards the GenZ audience group as they move into more lucrative spending brackets. Snapchat’s main demographic has long consisted of millennials and ...