France's antitrust agency has fined Shein, the China-founded fast-fashion retailer. The fine is 40 million euros. Shein is ...

Despite record viewership, the ICC World Test Championship Final 2025 witnessed a 75% drop in ad volumes, prompting a re-evaluation of sports broadcasting monetization. Marketers are refining ...

In South India, marketers are adeptly balancing brand building and performance marketing. Television is still king for ...

India's out-of-home (OOH) advertising sector is experiencing substantial growth, driven by digital integration and urbanisation, reaching INR 5,920 crore in 2024. However, the industry faces ...

In the digital age, user data protection is very important. Brands must be transparent about data usage. Contextual targeting ...

While AI-led creativity and purpose-driven storytelling are gaining strong ground in the Indian marketing landscape, at the ...

Microsoft plans to reduce its workforce by almost 4%. This decision comes as the tech giant aims to control costs. The ...

Google has proposed new search result changes to address antitrust concerns before a crucial EU meeting. These changes aim to ...

OpenAI clarified it has no partnership with Robinhood regarding stock tokens the platform launched in the EU, including those ...

Indian footwear sellers are capitalizing on the Prada 'sandal scandal' to promote Kolhapuri sandals, a traditional craft with origins in the 12th century. Sales have surged after Prada showcased ...

Ferrari has successfully overturned a decision by the European Union's Intellectual Property Office that revoked its rights ...

ETBrandEquity returns with the 7th edition of its flagship Brand World Summit on July 4, engaging the leading marketers and ...