News

How AI is winning Gen Z through tech, storytelling and community
Brands looking to market to Gen Z need to adopt a tech-driven, global mindset that prioritizes authentic connection and ...
McDonald’s and Krispy Kreme end partnership on cost issues
Krispy Kreme and McDonald's announced that "after careful consideration" their parternship that began in 2024 will end as of July 2, 2025.
How Tillamook won over TikTok with a viral rescue dog and a block of cheddar
The Publicis Conseil project involved adjusting the language of AXA’s home insurance policies to protect victims of domestic ...
11 creative campaigns to know about today
The Publicis Conseil project involved adjusting the language of AXA’s home insurance policies to protect victims of domestic ...
Beer CMOs called to a meeting to address industry woes—behind the category struggles
Beer distributors have summoned CMOs of top brewers for a summit in search of fixes to the many industry woes, including Gen Z's disregard for beer.
An AI jury trained on Cannes winners picked a different Titanium Grand Prix
The jurors parrot familiar judging jargon before choosing Heineken’s ‘Pub Succession’ in Rise New York & Partners’ experiment ...
The end of performative Pride—and what brands should do next
Marketers should replace performative gestures with values-driven support that prioritizes infrastructure over optics.
Terri & Sandy’s Sandy Greenberg on the making of ‘The Unbannable Book’
Ad Age is marking Pride Month 2025 with a series of contributions from guest essayists. Today, Sandy Greenberg, founder and ...
Creator and influencer trends brand marketers need to know about right now—Cannes edition
Amazon and Adobe host creators, Tubi launches a program to bring creator projects to Hollywood and more creator economy news from the Cannes Lions International Festival of Creativity.
FedEx’s founder created a business empire—and a legacy of timeless ads
The Publicis Conseil project involved adjusting the language of AXA’s home insurance policies to protect victims of domestic ...
Four ways brands can improve e-commerce accessibility now
The Publicis Conseil project involved adjusting the language of AXA’s home insurance policies to protect victims of domestic ...
16 hidden gems among the 2025 Cannes Lions winners
The Publicis Conseil project involved adjusting the language of AXA’s home insurance policies to protect victims of domestic ...