Barbie maker Mattel is adding Generative AI to children’s toys and experts from Western University and McMaster University ...

Mattel has introduced its premium direct-to-consumer platform, Mattel Creations, to Australia and New Zealand.

Lena Dunham has acknowledged that her Polly Pocket movie would have been "unnecessarily compared" to Barbie upon release. The Girls creator and star was attached to write and direct a movie based on ...

UNO boasts decades of popularity, and this move shows how brands are pushing beyond packaged goods, tapping into experiential entertainment.

Akiva Goldsman, the Oscar-winning scribe behind ‘A Beautiful Mind,’ ‘I Am Legend’ and now ‘Strange New Worlds,’ looks back on ...

The Las Vegas launch at the Palms Casino Resort marks the beginning of a broader national rollout. Mattel plans to open more ...

Clownfish TV examines Mattel’s partnership with OpenAI aiming to transform toy manufacturing.

OpenAI is the world's leading AI startup. For how long will depend on how well it fends off multi-front attacks from ...

In a huge win for visibility and representation, Mattel has released its first-ever Barbie with Type 1 diabetes. Type 1 ...