NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years. There has been one measurement, though, that has eluded networks and viewers for years.

A brief understanding of what Amazon Prime Video's Burn Bar, used in the NASCAR Cup Series over the past few weeks, is all ...

MEXICO CITY -- Shane van Gisbergen claimed his first Busch Light Pole position of the season Saturday afternoon at Autodromo Hermanos Rodriguez and will lead the field to green in the inaugural Viva ...

Prime Video users will have an added advantage with the Burn Barn tool, offering a different perspective on competition ...

Kyle Larson, No. 5 Hendrick Motorsports Chevrolet, met with the media in advance of the NASCAR Cup Series qualifying session ...

NASCAR’s fanbase has shifted from packing grandstands to glued-to-the-screen viewership. The post Kurt Busch Calls for ...

With its entry into NASCAR broadcasting, the $2 trillion broadcaster Amazon Prime Video has notably shifted the focus toward ...

In this screen shot from Prime Video broadcast released by Prime Video, The "Burn Bar," lower left, is used to measure Ryan ...

NASCAR is set to return to Mexico City for the first time since 2008 this weekend, with the NASCAR Xfinity Series set for its ...

NASCAR is set to make history this weekend by returning to Mexico City for the first time since 1958 with the inaugural Viva ...

The NASCAR Cup Series is heading to Mexico City for the first time, but a few drivers already know what it feels like to win ...