As the story went, Larry Legend was in the Pacers' practice facility, picked up a ball and started hitting shot after shot.

It makes sense that they are going after this, especially given the explosion in popularity that the WNBA has experienced,” says Beth Goldstein, a footwear industry analyst at Circana, a market ...

LeBron James is heading into his 23rd NBA season. That's a pretty big milestone. And, of course, Nike is jumping ...

While the NBA season typically ignites interest in basketball footwear in late October, and the holiday shopping season kicks off in earnest in November, a distinct trend has been steadily building ...