In this video from the Skift Data + AI Summit, Zartico's Nicole Brownell, chief operating officer, and Jay Kinghorn, co-founder and chief innovation officer, joined SkiftX Content Director Alison ...

What is now a technology-enabled transportation specialist, FlixBus is using the Snowflake platform to optimize routes and ...

Customers are no longer interacting with brands on a campaign-by-campaign basis but instead throughout a lifecycle. This ...

New Delhi, From Ghalib’s Delhi and Nissim Ezekiel’s Bombay to Agha Shahid Ali’s Srinagar and Kamala Das’ Calcutta, poets have cast their spell over every corner of the country. A new anthology, "The ...

You pull out your map. It is unhelpfully vague, includes no topographical features, and you can’t even zoom in properly to get a closer look. Gamers the world over know this struggle.

Customer journey maps have emerged as a strategic tool to better model – and maximise – player lifetime values. Dina Kiri, head of B2B projects at igaming platform provider Uplatform, highlights how ...