Given the circumstances surrounding Coca-Cola's ad campaign, Cash's estate contended that the company "intentionally, ...

Developed with AKQA, “Built for Every Kind of Wonder” depicts surreal scenes like a floating ski slope as more brands test ...

Honestly, the 1980s were a wild time for soda. Neon colors, bold flavors, and marketing campaigns that promised everything from extreme energy to a philosophical take on mediocrity. These drinks weren ...

Whereas 75% of Coke’s paid media budget went to TV in 2019, this year 70% will go to social media, primarily influencer ...

AI snake oil is selling in the ad world, which means soon there will be only one way to stand out: Be better than the algorithm.

Somehow, the 1980s Diet Coke craze -- which I started drinking in junior high -- has become the darling of a whole new ...

The beverage company is looking for an edge while it fights a variety of headwinds. Coca-Cola faces a challenging market but reports strong growth and earnings. A popular Coke flavor returns ...

If you’ve spent any time on TikTok lately, you know the internet is practically frothing over Target’s soon-to-launch Diet Coke apparel and accessories collection. The gray fleece hoodie featuring a ...

Nov 26 (Reuters) - The estate of legendary country singer Johnny Cash has sued Coca-Cola (KO.N), opens new tab for allegedly exploiting his likeness by hiring a soundalike to sing in a Coca-Cola ...

1. Steel plays a vital role in the United States economy and daily life, underpinning infrastructure, manufacturing, and various other industries. It is a fundamental material for construction, ...