A magazine's logo is its identity ... including Rolling Stone and Esquire -- to evaluate 100 years of Forbes' typography, from prewar swashes to postmillennial serifs. "The Arts and Crafts ...

Jeb! is fine, as far as logos go. It's uninspired, sure, but it gets the job done. But as a piece of typography, it's crap. Actually, it's worse than that. “It’s a piece of shit, and you can ...

The new HPE rebranding features updated typography and colors for the new HPE logo that includes the signature HPE green ...

Obama’s typographic reboot has plenty of contenders. Here’s my amateur-typophile analysis: Mitt Romney’s logo is a pleasant but not revolutionary design. (See what I said about projecting ...

Yes, one's logo should be unique. But unique is not a substitute for smart. Something can be uniquely brilliant or uniquely awful. Trump’s typography is uniquely arrogant. His campaign branding ...

For further inspiration, don't miss our guide to the best '70s logos or see this year's hottest type trends. Famed New York ...

Let’s take a look at the 10 most memorable logos of all time. But the reason may not be as simple as brand power, and may revolve around the type of logo treatment. The study looked at more ...