The modern men’s perm, once popular primarily among Korean ... Brendan Noji, 25, an L.G.B.T.Q. youth services worker who lives in Los Angeles, stumbled upon the hairstyle online during ...

The perm hairstyle was mostly seen on women back then, but today you can find men of all ages fully embracing the curly hair lifestyle. But what actually is a perm, and how you do achieve those ...

The clientele for perms has also changed. Young people, especially men, are the hairstyle’s recent converts. Still, a perm is nowhere near as popular as it was in its heyday. In fact ...

Pricing: Regular perm from $155 (men) and $185 (women); digital perm ... you’ve come to the right place – these are the salon’s signature services, along with volume rebonding.

View this post on Instagram In the U.K., a shop called R&G Barbershops is offering its own version of man perm services, advertising the style all over Instagram. "Men's perms are becoming ...

Just look at TikTok, with the hashtag perm. You’ll see video after video of high schoolers and young men getting their hair curled. Most are sitting in salons, in various stages of the process ...

"Now about 80% of our perm clients are men." Fueled by TikTok videos and Korean boy bands and soap operas, the "soft perm" trend among young males has officially migrated to Minnesota. Today's ...