Superstition survives not because people are ignorant, but because pattern-seeking brains, anxiety, and culture reward ...

In a hospital setting we have worked with patients who wanted to quit smoking. It is usually found that the health and psycho ...

Behavioral conditioning is a fundamental concept within the field of psychology, emphasizing the roles of learning and response that are shaped or altered through reward and punishment. It is ...

Eunice Framm, senior keeper of barnyard animals at the Cincinnati Zoo, has taught pigs to bowl, goats to paint, and red pandas to receive vaccines. She, and all other keepers, do so through the zoo’s ...

Air conditioning can feel heaven-sent on hot summer days. It keeps temperatures comfortable and controls humidity, making indoor environments tolerable even on the most brutally warm days. But some ...

University of Leicester provides funding as a member of The Conversation UK. Air conditioning can feel heaven-sent on hot summer days. It keeps temperatures comfortable and controls humidity, making ...

Classical conditioning was first discovered by Russian physiologist Ivan Pavlov in the early 1900s. Pavlov wasn’t initially studying learning at all – he was researching digestion in dogs (a line of ...

Runtime artificial intelligence application protection platform startup Operant AI Inc. today announced that it has raised $10 million in new funding to accelerate team and product expansion. Founded ...

Mr. Cox lives in Salina, Kan., and is the author of “Losing Our Cool: Uncomfortable Truths About Our Air-Conditioned World.” Whenever people ask me how my wife and I have endured 25 Kansas summers ...

Over this scorching hot Fourth of July, millions of Americans from California to Louisiana will put their air conditioning into overdrive. Who could blame them? AC can be a matter of life and death.