There’s a truly unhinged account on TikTok trying to sell you cookies and conspiracy at the same time — and it belongs to none other than Nutter Butter. On Sept. 13, TikTok user Cassie ...

Home to its signature peanut butter cookie, Nutter Butter took to Twitter on Monday to unleash a tweet that read, “N is for the way you nut at me.” It didn’t take long before the tweet ...

However, that doesn’t appear to be the voice of Nutter Butter’s Twitter account, which hasn’t even addressed Pride Month in any overt way. Our newsletter is like a refreshing cocktail (or ...

“I haven’t thought about Nutter Butter in years but I just bought some.” A meaningless, surreal TikTok driving purchases? Now, that’s the power of memes. This article was produced and ...

But is there another way? We asked leading marketers. Nutter Butter has fully embraced its ... But is loose-cannon meme-mania the only way of breaking through with Gen Z customers?

Some companies are nailing this by tapping into the chaotic, meme-driven ... s showing a Nutter Butter cookie on fire at a playground or horror-fueled visuals that look like a crime scene, Nutter ...