After 16 years with the same primary logo and three main uniforms, the Magic are turning the page onto a new era that honors ...

In this text, we explain the main graphic elements that visually translate a brand's personality and values. Check it out ...

Orlando Magic legend Penny Hardaway's Nike Foamposite One sneakers are dropping in a 'Triple White' colorway for summer.

"Power Moves With Shaquille O’Neal" details how Shaq and Allen Iverson have been working to bring Reebok, the brand they once ...

Bold pinstripes are back in Orlando, but in a way that gives the new generation its own identity beyond Shaq and Penny nostalgia ...

The Orlando Magic are bringing back the stars and pinstripes. The Magic debuted a retro-inspired star logo and three new ...

While unique, the logo felt outdated and didn’t speak to the modern focus of Minuteman’s stores, said Ed Bitondo, vice ...

ELLIE'S SIGNATURE STRUT starts a good 20 feet from the runway.

Here is more on the Magic's new uniforms and logo. NBA PLAYOFFS HQ: Live NBA scores \| NBA playoff schedule \| NBA playoff ...

Michael Jordan’s Son Reacts to Luka Doncic’s Decision originally appeared on Athlon Sports. Los Angeles Lakers guard Luka ...

Here’s a look back at 100 years of Wimbledon court fashion – from tailored trousers to high-tech kit. The Twenties marked the ...

With the return of ADWEEK's Most Powerful Women in Sports honors, this year's judges grappled with the evolving definition of ...