Devin Booker’s signature Nike shoe didn’t come easy—here’s why it took years for the Suns star to get his own sneaker line.

Basketball Network. LeBron James and the late Kobe Bryant built fortunes not only through their on-court dominance but also ...

Read to the bottom for our calendar of key events—and one more thing.

Nike is navigating short-term pressures with bold innovation and channel integration, aiming for a FY26 turnaround and ...

The first collection was set to debut this spring, but the two teams are working to ensure they drop the right product at the right time, a spokesperson said.

In her new book “Make It Ours,” Robin Givhan examines the late Virgil Abloh’s rise from Chicago streetwear to a defining ...

NIKE’s Jordan Brand still carries cultural clout, but the Air Jordan 1 might be getting more reruns than a ‘90s sitcom. In Q3 ...

Nike is clearly struggling and trading clearly below its intrinsic value. Tariffs make the situation worse. Read why I rate ...

A branded search is any search that includes the name of a company, product, or brand in the query. For example, "Nike Shoes" ...

Michael Jordan said he promised Adidas he'd sign if they matched or exceeded Nike's offer: "They couldn't even come close" ...

Nike and Lego are launching their first co-created products and immersive experiences, as part of a new global multi-year ...

Eight months in, Hill has changed leadership structures and brought in new hires. At the same time, several long-time ...