"We'll be investing more in this space in the coming months." The new homepage design and mobile features come as Netflix as shifts its focus to engagement rather than subscriber growth.

Netflix recently rolled out its first big homepage redesign in over a decade, and it’s definitely a noticeable change. The ...

The company is also overhauling its recommendation engine to be "more responsive to your moods and interests in the moment." ...

The changes, which are meant to make the platform more enjoyable and intuitive to use, have instead solicited online ...

At the top of most streaming homescreens is typically that big, poster-like image or auto-play clip that eats up half your TV ...

and more intuitive design.” “The new Netflix TV experience is still the one you know and love—just better,” said Netflix’s Chief Product Officer Eunice Kim.

The design is in part meant to make ... In addition to changes made to the TV experience, Netflix will begin rolling out new features on its mobile app, including an OpenAI-powered chatbot search ...

Along with updates to the TV interface, Netflix is experimenting with new tools on mobile, including a search feature powered by generative AI and a vertical video feed designed to speed up discovery.

“So in the coming weeks, we’ll be testing a vertical feed filled with clips of Netflix shows and movies to make discovery easy and fun. You’ll see a row on your mobile home page, and the ...