Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

Design is no longer an afterthought. In today's most successful organizations, design drives the thinking that decides what ...

We reviewed the best TVs from every major brand to recommend the top QLED and OLED models for all kinds of viewers.

Ask the publishers to restore access to 500,000+ books. An icon used to represent a menu that can be toggled by interacting with this icon. A line drawing of the Internet Archive headquarters building ...

The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

An illustration of a magnifying glass. An illustration of a magnifying glass.

Harvard Business Publishing (HBP) announced today the launch of Harvard Business Impact, a new brand identity for its Corporate Learning and Education market units.

According to Brian Chesky, the original wordmark appeared "too thick", while the icon was "too thin". Read on.

A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially, the ...

What comes to mind when you hear the company name, Nike? Chances are, the Nike Swoosh is the first thing that comes to mind. The Nike Swoosh logo has a fascinating backstory, as it started as a ...