Anzu announced it has received an investment of an undisclosed amount from Amex Ventures to support its in-game advertising solutions.

Samsung Ads, the advanced advertising arm of Samsung Electronics, today announced a major expansion of its award-winning GameBreaks portfolio.

“For too many years, getting older has been demonized in advertising, when it should be celebrated. Our first partnership with Oura stars a diverse cast of senior talent, most of whom are real ...

However, Buckeyes athletic director Ross Bjork approached Fox about moving the game to Sunday night primetime, according to a report from 247Sports. The Longhorns said no, much to the dismay of ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Although it’s primarily a mobile title, Game of Thrones: Kingsroad is also available on Steam.

a global leader in non-intrusive in-game advertising technology for mobile games. Through this collaboration, adWMG will provide its Xbox and PlayStation clients with access to Gadsme’s premium mobile ...

SEE ALSO: Budweiser accidentally made a moving political statement with its Super Bowl ad Like the original commercials, the game pits a team of helmeted Budweiser bottles against their light ...

Microsoft has sided with Epic in its feud against Apple, claiming the iPhone maker has "stymied" the company's efforts to launch its Xbox mobile game store. Back in May last year, Microsoft ...

Traditional advertising—static visuals, banner ads and pre-recorded video—still plays a role, but forward-thinking agencies are increasingly turning to AI-driven avatars to bring a new level ...

Call of Duty fans are still digesting the news that Activision is walking away from Warzone Mobile, the game that was meant to lead the battle royale into a new era. Over the weekend, Activision ...