Proving marketing’s worth isn’t just about doing the work—it’s about making it visible. Speak the C-suite’s language with ...

On the occasion of its 25th anniversary, Infineon Technologies AG (FSE: IFX) (OTCQX: IFNNY) is launching a globally integrated campaign ...

Effective marketing strategies driven by data insights are now indispensable. Leveraging analytics provides a competitive edge as client expectations evolve. This paradigm shift in legal marketing ...

Industry veteran Kavita Dhanuka has joined Signify (formerly Philips Lighting) as Head of Marketing Communications & Media (South Asia), according to her LinkedIn update. With over 13 years of ...

In her new role, Kavita will be responsible for driving the brand’s marketing communication strategy, integrated communications, and media planning across India. Advertisment With over 13 years ...

To help you do this, 17 Forbes Communications Council members recommend some underrated local marketing strategies and explain how they can drive long-term success. 1. Establish Yourself As A ...

Royalty-free licenses let you pay once to use copyrighted images and video clips in personal and commercial projects on an ongoing basis without requiring additional payments each time you use that ...

However, the pursuit of cooperation among RTSC agents still remains an open issue and no communication strategy for RTSC agents has been investigated. In this paper, we propose communication ...