Proving marketing’s worth isn’t just about doing the work—it’s about making it visible. Speak the C-suite’s language with ...

On the occasion of its 25th anniversary, Infineon Technologies AG (FSE: IFX) (OTCQX: IFNNY) is launching a globally integrated campaign ...

Over my forty years or so in and around dealing rooms and financial markets, I have heard many theories as to how to approach that problem and have settled on a process that has worked for me.

This work investigates the international communication effects of Chinese variety shows on the YouTube platform from the perspective of cross-cultural communication using data analysis, text analysis, ...

Industry veteran Kavita Dhanuka has joined Signify (formerly Philips Lighting) as Head of Marketing Communications & Media (South Asia), according to her LinkedIn update. With over 13 years of ...

In her new role, Kavita will be responsible for driving the brand’s marketing communication strategy, integrated communications, and media planning across India. Advertisment With over 13 years ...

To help you do this, 17 Forbes Communications Council members recommend some underrated local marketing strategies and explain how they can drive long-term success. 1. Establish Yourself As A ...

Royalty-free licenses let you pay once to use copyrighted images and video clips in personal and commercial projects on an ongoing basis without requiring additional payments each time you use that ...

Understanding this model can help marketers create strategies that resonate with their target audience and drive engagement. Let’s break down the key components of this model and how to leverage them ...

However, the pursuit of cooperation among RTSC agents still remains an open issue and no communication strategy for RTSC agents has been investigated. In this paper, we propose communication ...

The Marketing Agent for GLD ... now responsible for numerous communications on investment strategy globally, particularly in the thematic equity space. Christopher came to WisdomTree from Lord ...