Your team has built a strong reporting system that captures push notification opt-in and click-through rates, retention curves, and more. With all that data at your fingertips, there’s one critical ...

This has been a boon for marketers trying to run more targeted, more measurable TV campaigns, but struggle to understand how effectively television influences purchase behavior. Let’s look at a real ...

Like outdoor guerrilla marketing, indoor guerrilla marketing happens in public places. The main difference is that indoor campaigns happen inside—for example, in train stations, malls, office ...

If a company's CRM software determines, for example, that 82 percent of customers in your city prefer one product over another, there's a good chance you will prefer it as well. All forms of ...

This example vividly demonstrates how foreign influence campaigns artificially manufacture and amplify fabricated stories to manipulate U.S. politics and stoke divisions among Americans. Humans are ...

What the technology can do today—and what’s next by Thomas H. Davenport, Abhijit Guha and Dhruv Grewal Of all a company’s functions, marketing has perhaps the most to gain from artificial ...

As a result, it becomes: In this example, taking out organic growth only dropped the number from 50% to 44%, but that is still stellar by any measure. In real life, however, most campaigns bring ...

Fink Group – home to some of Australiaʼs most celebrated dining venues including Quay, Bennelong, OTTO Sydney, OTTO Brisbane and Beach Byron Bay – has appointed earned-led culture agency Example as ...