The company defines a brand as “a promise wrapped in an experience inside a memory,” explains President of Marketing Shakir Moin.

Cofounder and president of MyHealthTeam and Swoop chief patient officer Eric Peacock reveals how listening to patient voices ...

Target smarter, spend better. Why audience targeting and exclusion matter more than ever in today’s paid media landscape.

In this month’s special edition, ‘Dairy innovation,’ FoodNavigator-USA explores how technological and scientific advancements ...

This example vividly demonstrates how foreign influence campaigns artificially manufacture and amplify fabricated stories to manipulate U.S. politics and stoke divisions among Americans. Humans are ...

Here are five real-world examples of impact-based marketing campaigns to show you what it looks like in action. Dove didn’t do anything flashy. They just showed real women being real ...

For example, many email and advertising tools allow for audience segmentation and provide insights that help create customized campaigns that resonate with targeted groups. Businesses can also use ...

Drip campaigns are a series of automated emails ... An email welcome series is a great example of a drip campaign. This can be a helpful way to orient a prospective customer to your brand and ...

They also aid with real-time adjustments to campaigns for better impact, leading to improved return on investment (ROI). For example, predictive analytics can help you refine your marketing ...

This article will walk you through the ins and outs of creating an effective marketing campaign for your company and provide some examples from well-known companies. An email marketing campaign is ...

For example, you might create separate campaigns to promote different product lines, target different audience segments or test different ad formats. Create multiple ad sets within each campaign ...

Here’s an overview: The ETA’s campaign provides a successful example of how combining creativity, data and real-time personalization can lead to impactful marketing campaigns. It inspires ...