Cofounder and president of MyHealthTeam and Swoop chief patient officer Eric Peacock reveals how listening to patient voices ...

The intelligence gap is more than a technical hurdle—it’s a strategic barrier keeping CMOs from realizing AI’s full value.

The Spanish-language media company has expanded its use of EDO to measure and optimize ad effectiveness on its streaming ...

Target smarter, spend better. Why audience targeting and exclusion matter more than ever in today’s paid media landscape.

The success of Duolingo’s “unhinged” viral social content has helped bring marketing closer to the wider business, says its ...

For just under an hour, the room listened intently as Sharp shared his evidence-based marketing wisdom, many of them drawn from his landmark book How Brands Grow – one of the most important marketing ...

PR pros are storytellers, reputation builders and brand guardians. This award recognises outstanding women working across in-house or agency PR to deliver standout results through strategy, media ...

With Aaron Rodgers set to wear the black and gold this upcoming fall, one of the bigger questions surrounding the […] This ...

Russian President Vladimir Putin has repeatedly hinted at using nuclear weapons against the West, sparking fear of an ...

Israel’s strike on Iranian nuclear and military facilities has pushed West Asia one step closer to a far wider, more ...

New Jerseyans aren’t always civil, but it’s still possible for a liberal Democrat and a conservative Republican to have a ...