High street coffee shop loyalty schemes are 10 a penny, and you may find that you end up with an abundance of loyalty cards ...

discounting and loyalty card promotions—has reached a 23-year high, according to an industry survey (IPA, 2023). The marketing industry claims that promotions are effective; for instance there are ...

Airline loyalty programs make billions from selling their points and miles. Here's why that should affect how you use these programs, their miles and credit cards.