it’s easier to move things around and you don’t end up with your wardrobes full of large watch boxes that you don’t use.” As for the Sport and Watch Editions, Apple Watch packaging will ...

This originally appeared in Box + Papers, GQ staffer Cam Wolf’s watch newsletter. For more stories like it, hit the link and subscribe. The watch world feels slightly inebriated right now ...

Apple design chief Jony Ive has previously said that he is not a fan of the large boxes many watches come in, and worked to reduce the Apple Watch's packaging. "So there's huge virtue, I think ...

Apple also wanted to keep the packaging for the watch simple, according to Ive: We didn’t want the packaging to be a sort of shorthand for value, where the box needs to be big and we have to ...