In 1865, Alexander Walker created the future Johnnie Walker Black Label ... article at From Square Bottles to the Striding ...

How confident are you that you take prescription drugs correctly? The instructions on the bottle's label may not seem to be hard to follow, but more than 500,000 Americans misinterpret them every ...

Raise your hand if you've ever been dumbfounded by a European wine label. I know I have, and I'm surely not alone.

the amount of time the wines spend in barrel or bottle prior to hitting the market, and more. One important item of note: DOCG wines are not inherently better than DOC ones, though the label is ...

The patent-pending Phenix Label packaging design resolves challenges in the RFID tagging of liquid-filled bottles. Traditionally, the high-conductivity properties of liquid hampered the performance of ...

Sprite is scrapping labels from the front of bottles in a new trial that will see it rely on the distinctiveness of its bottles. Labels on Sprite and Sprite Zero products will be taken away in favour ...

Now, US research suggests that even the label on the bottle could influence our purchasing intentions and shape our perception of the wine within. Perceptive clues like color or smell already help ...