You know Barbie, right? No matter how old you are, you’ve likely owned the doll at some point or known someone who has. Since debuting on March 9, 1959, Mattel’s iconic doll has been a global ...

The first big Christmas gift I remember getting was an animatronic bear named Teddy Ruxpin. Thanks to a cassette tape hidden ...

Some kids might start to prefer programmed positivity of their playthings to rough edges of human playmates. Read more at ...

Labubu, a plush toy that can cost as little as $22, has become a luxury must-have thanks to celebrities and social media. Go ...

The exec said the success of “Barbie” is also serving as “the blueprint” for Mattel’s next big theatrical release, “Masters ...

While collectible trends may be cyclical, the emotional connection Labubu creates with its audience gives it surprising ...

The first AI-infused product is expected to launch by the end of 2025, though it will reportedly be marketed only to users ...

CAIRO—This weekend, take a journey to infinity and beyond with the Southern Dance Collective and F.I.R.M Dance Company as ...

Hey kids! Ready to evoke the rich tapestry of the human experience with your favorite toys by harnessing the power of AI?

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights advocacy group is warning that the collaboration may endanger children.

In 2015, Mattel worked with startup ToyTalk on a doll known as Hello Barbie. The doll connected to the internet through Wi-Fi ...

AI-powered toys are about to become a huge deal. OpenAI and Mattel just teamed up to bring their technology into some of the ...