Researchers at Bielefeld University have analyzed how reliably AI methods can detect pulse rates from simple video recordings. The technique, known as rPPG—remote photoplethysmography, an optical form ...

A coalition that tried and failed to block OpenAI’s conversion earlier this year is back with a new tactic: a California ballot initiative aimed at reining in the startup’s power. The planned ...

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Cryptocurrencies like Bitcoin have become increasingly important to the overall financial market over the past few years. While crypto was largely met with skepticism and even disdain when it first ...

When it comes to email marketing, audience engagement helps you gauge if your message resonates. Email marketers can look at who’s opening their messages, clicking on links, and more. The metrics show ...

Many PPC advertisers obsess over click-through rates, using them as a quick measure of ad performance. But CTR alone doesn’t tell the whole story – what matters most is what happens after the click.

Is cost per conversion really your most important key performance indicator (KPI)? Many campaigns treat it that way. But when efficiency becomes the goal instead of a guardrail, you risk starving your ...

Take advantage of TipRanks Premium at 55% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence. An announcement from Visa ( (V)) is now ...