Sanrio takes its most famous mascot to the grocery store with a brand-new merchandise line that's perfect for at-home play or ...

Sanrio solidifies its dominance in the world of anime-style mascots in a new Japanese "Gen Z" survey ranking popular trends ...

Dishes range from stir-fry to curry to noodles. The menu also includes a selection of fried rice entrees such as pineapple, ...

This story is part of Forbes’ coverage of Japan’s Richest 2025. See the full list here . Sanrio, the 64-year-old company behind the iconic Hello Kitty brand, is thriving once again with a ...

OITA, Japan -- The company behind Hello Kitty is looking to upgrade a theme park in southwestern Japan into a full-fledged resort, aiming to draw international tourists to an area near some of the ...

The airport has officially been renamed as Oita Hello Kitty Airport for the next six months. Yes, you read that right. This initiative is part of a special rebrand that will run until October 13.

Oita, a scenic region known for its natural hot springs on the Japanese island of Kyushu, has recently renamed its air hub Oita Hello Kitty Airport to lure fans and tourists.

The rise of Hello Kitty. At the end of World War II, Japan faced a reckoning. The country’s surrender in 1945 forced its political leaders to confront the consequences of the nation’s ...

Hello Kitty doesn’t look her age. And despite recently turning 50, she is showing no signs of slowing down.. In 2025, the Japanese character – worth around US$4 billion (£3.1 billion) a year ...

Hello Kitty, arguably Japan's best loved creation, is celebrating her 50th anniversary. But all has not always been well at Sanrio, the Japanese company behind the character. The business has been ...

Sanrio is celebrating 50 years of the iconic Japanese character Hello Kitty. But, despite her name, Hello Kitty is not actually a cat. She's a girl.

On Thursday, July 18, Sanrio — the developers of Hello Kitty — confirmed that the beloved character is not a cat during an appearance on the 'Today' show.