Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

According to Brian Chesky, the original wordmark appeared "too thick", while the icon was "too thin". Read on.

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For some brands the logo transcends a graphic mark. In some contexts, and for some consumers, the more memorable icon can be a mnemonic sound, campaign line, colour, mascot, pattern, physical form ...

While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg blue colour, and a lime squeezed into the top of a beer ...

The Eagles posted on X, formerly Twitter, a graphic of the "tush push" with the words "push on." According to CBS Sports' Jonathan Jones, Eagles owner Jeffrey Lurie delivered a "passionate but ...