This new Gap logo, ironicly, belongs more to financial institution than a clothing retailer. ISO50 launched a contest for alternative new designs, and within 24 hours received dozens of results, ...

The original Gap logo is classic and iconic. By changing it.. you've completed destroyed what it took 20+ years to build," one Facebook user says on Gap's page on the social networking site.

Bill Chandler, vice president of corporate communications, tells Co. that Gap's new logo could be thought of as a jumping-off point for something more permanent. And no, this isn't all a PR stunt.

The Gap had most likely decided to retire their widely-recognizable logo of over 20 years some time ago. What the company probably didn't anticipate was the general backlash its replacement would ...

Gap's Facebook page (which still shows the old logo, splashed repeatedly across the site) already shows more than 1,000 responses to the change since the news was posted Wednesday evening.