Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

Unilever wants to spend half its marketing budget on influencers. The Secret Little Agency’s Ludovica Damonte worries that ...

Tanya Mittal’s case shows how political controversy can swiftly end influencer ties with brands and governments, underscoring ...

In today’s phygital world, most marketers believe that AI-driven hyper-personalisation will revolutionise marketing. Yet, ...

Coca-Cola is one of the most famous soft drinks in the world. Introduced in the United States in 1888, the Coca-Cola company ...

Sellers and vendors should start preparing very early for Amazon Prime Day – here’s all the advice you need to know about ...

DDM reported 1% Q1 revenue growth, citing traffic downturns Google’s AI search results and soft advertising demand due to ...

The U.S. Department of Justice and Google laid out opposing visions for how to restore competition to the online advertising ...

Here’s how the Registry of Motor Vehicles chose the sample photos for its REAL ID ad campaign before the May 7 deadline.

In the ever-evolving marketing landscape, where attention spans are short and competition is fierce, one element remains ...

As Trump’s film tariff proposal creates waves, new research reveals radio drives stronger awareness for movies than TV or ...

If you want fast results from online ads, PPC in digital marketing is one of the best ways to do it. PPC stands for “pay-per-click,” and it helps businesses get traffic by placing ads online. When ...