Retail chain Shoppers Stop increased its advertising and publicity expenditure by 18.2% in FY25, spending Rs 88.36 crore ...

You have to wonder what kind of pressure impels a parent to send fully identifiable pictures of their children into the ...

India and South Asia, Visa, explains how the brand is expanding its reach among digitally savvy, upwardly mobile Indians ...

Ashton Hall’s morning routine involves dunking his head in iced Saratoga Spring Water. For the company that sells the bottled ...

In today’s digital landscape, influencers are an indispensable tool for brands looking to connect with audiences in a truly ...

The campaign, titled “Bassi vs Garnier Men Facewash”, took home a Bronze Lion at the 2025 Cannes Lions International Festival ...

Influencer marketing agency Zorka.Agency recently launched the Museum of Digital Influence as the first-ever online archive ...

ERP systems were meant to democratize data, but by reinforcing CFO control, they often sideline operations and stall true ...

India cannot export strategic technology without first understanding what the world is willing to buy. To be a digital power, ...

Excitement around the New York City candidate has creators everywhere rethinking their relationship to politics.

Public Relations Manager at Legit.ng, participated actively at AMTEC 2025 as he moderated one of the most anticipated sessions of the conference ...