The company defines a brand as “a promise wrapped in an experience inside a memory,” explains President of Marketing Shakir Moin.

We once launched an email campaign filled with clever puns and eye-catching visuals, thinking creativity alone would drive ...

Google is shifting how Smart and PMax campaigns optimize for offline conversions by prioritizing high-intent users on Search ...

Here are seven key digital marketing lessons for small businesses in Florida.

Once seen as a fringe addition, Connected TV (CTV) is fast becoming a core element of media planning for both mass and premium brands ...

At the e4m Connected TV Conference, marketing leaders explored how data has evolved from being merely fuel for businesses to ...

Recognized for excellence, Savit Interactive clinches Best Digital Campaign for FMCG brand Daily Life Forever52 at Drivers of ...

In an age where digital channels are overwhelmed, well-crafted print gives applicants a tactile advantage: When 99% of job ...

Discover why understanding digital marketing skills empowers every student. Learn how basic strategies raise academic and ...

Standing out in today’s modern marketing isn’t easy. It demands the use of right AI tools, insights, and smart strategi ...

Skincare brand Youth to the People extended their Earth Day campaign into a whole month, kicking off the month of April with a huge donation to the Global Fund for Women. This is another example where ...

TV advertising has transformed from the catchy jingles of the ‘60s to the integrated, data-driven campaigns we see today. Despite the rise of digital media ... along with best practices and key ...