One of the most common reasons that someone would want to learn how to utilize social media platforms for advertising purposes is, unsurprisingly, to find work in the field of social media marketing.

When students decide to major in accounting, marketing is not at the top of their minds. While accounting students are likely ...

Marketers look to encourage spending amid tariff concerns, data on streaming TV ads, and Fiverr's CMO on using AI in ad ...

Professionals looking to become social media marketers or digital marketers (with a specialization in social media marketing) may want to consider becoming certified in the use of one or more social ...

Jon Jacobson, CEO of Omnisient, writes in Forbes.com about how grocery shopping data delivers incredibly precise marketing ...

Meta Platforms' ambitious CAPEX plan, focusing on AI and data centers, indicates ongoing growth in operating income. Click ...

Rise of ‘take rates’—the share of ad budgets that vanish into platform fees, data costs, fraud prevention layers, and ...

Getting your audience’s attention is harder than ever in the current digital era.  With so many channels and messages competing for consumers’ attention, companies must stand out with content that ...

Can Google Ads' built-in AI tool compete with third-party solutions for ad creation? See which delivers better ad copy, ...

At the NewFronts, executives said that generative AI tools are “are going to help mark a new era of creativity” that ...

Virtual worlds could soon become a key part of any marketing channel mix. Brands need to start thinking about how they can ...