Denim fans get out the diary, as this Friday at 10am Diesel unveils its limited edition jeans, and they cost just ... with the dates 1978-2008. On sale at 10am, expect queues round the block ...

The limited edition 'Dirty Thirty' jeans, which are set to become an Autumn fashion icon, would normally sell for around £200 but the company has dropped the price tag to just £30. Diesel ...