If you're wondering why reduced stickers are always yellow in supermarkets you may be unsurprised to learn it's all part of a deliberate plan. According to Add People, the yellow colour has been ...

And if you regularly nab reduced items, you might wonder just why the stickers on them are yellow - regardless of the store they're in. According to a marketing agency, the colour choice is no ...

Tiffany Bott, 32, a dinner lady and mum of three sons, is a devoted yellow sticker shopper and is always on the hunt for a great bargain. She said: "I decided to start doing yellow sticker shops ...

Yellow sticker items are typically spotted towards the end of the day, as supermarkets make a final effort to sell products before they expire or are due to be taken off the shelves for good.

Tesco is going to start giving away 'yellow sticker' food for free in a major change taking place in certain stores. The supermarket chain has announced it will give the discounted food away to ...

The supermarket is trialing a “yellow sticker” system with marked prices of £0 for food that is about to go out of date, in a change from its usual reductions which see food discounts ...

The UK's largest supermarket is planning a trial where any item that has a yellow sticker on it will become completely free past a certain time. Currently yellow sticker items are reduced by as much ...

The best time for Brits to snag a yellow sticker bargain at major supermarkets ... Festive supermarket home delivery slots often fill up weeks in advance. But if you want to avoid attending ...

A budget-conscious shopper has shared tips on the best moments to snag yellow sticker bargains at local supermarkets. These stickers signal that food items are being cleared or are approaching ...

A savvy shopper has shared the optimal times to visit local supermarkets for yellow sticker discounts. These yellow sticker items are foods marked down due to imminent expiry or discontinuation.

The stickers include a QR code ... It invites people to 'get your delivery'.