Canandaigua National Bank, the Rochester area’s largest community bank, has launched a new name and logo as part of a rebranding campaign ahead of its Syracuse expansion.

By Edwin S. Kwame KOGEWe live in a hyper-visual, hyper-digital communication landscape. It’s easy to mistake aesthetics for strategy.The explosion of social media, thus, the dominance of Instagram, ...

Across industries, consumers are making purchasing decisions based not just on price or convenience, but on brand perception, JOSEPHINE OGUNDEJI writesIn an increasingly crowded marketplace, brands ...